Note this is a shelf worn book. "Shelf Worn" books are gently used and cannot be sold as new. These books were used as demo books, came from the printer slightly worn, etc. They can exhibit slight rubs on the bindings, small tears on the hardcover jackets, some shelf marks on the bottom, or slight bends or creases on the softcover covers. All books are complete with no missing or torn pages! These are great books to add to your collection as either your first copy, a second copy for your train room or to complete your collection of Project Roar Publishing books.
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Based on 1,000’s of long-lost documents recently recovered from the Lionel archives, the Authoritative Guide to Lionel’s Promotional Outfits 1960 - 1969 reveals fully, for the first time ever, the more than 700 promotional train outfits (sometimes called “uncataloged train sets”) that Lionel created exclusively for retailers and promotional firms during the 1960s. Discover for yourself the most complete and authoritative guide to Lionel’s promotional outfits and see how this unique guide can inform you about the Lionel trains you may own.
The Authoritative Guide to Lionel’s Promotional Outfits 1960 - 1969 showcases the more than 700 electric train outfits (sometimes called “uncataloged train sets”) that Lionel created exclusively for retailers and promotional firms (Sears Roebuck and Co., J. C. Penney, Montgomery Ward, Spiegel, Western Auto, A&P, Quaker Oats, and many other firms) during one of the most important and yet overlooked periods in its history.
With limited production and distribution, Lionel’s promotional outfits are some of the rarest and most valuable products it ever produced. But because these outfits never appeared in a Lionel consumer catalog, their contents—even their existence—remained uncertain for decades.
Thanks to long-lost authentic Lionel Factory Orders and other internal documents recently recovered from the Lionel archives, complete information about Lionel’s production of promotional outfits is at last available.
The Authoritative Guide to Lionel’s Promotional Outfits 1960 - 1969 is the first and only reference guide to use these records and provide complete information about each promotional outfit, including:
Complete descriptions, along with information based on the Train Collectors Association (TCA) grading scale, rarity and current market values for every promotional outfit, are beautifully displayed in more than 1,500 full-color pictures and images.
As a bonus, because the authentic documents came straight from the Lionel archives, they also reveal new information (suffixes, variations and previously unknown items) about 100s of postwar locomotives, rolling stock and peripherals. This information makes The Authoritative Guide to Lionel’s Promotional Outfits 1960 - 1969 a must for any Lionel enthusiast.
Lionel collector and historian John W. Schmid spent years analyzing the Lionel Factory Orders as well as thousands of other internal Lionel and retailer documents. He traveled across the United States seeking and then photographing and analyzing the outfits to develop this, the most complete and authoritative guide to Lionel’s promotional outfits and part of Project Roar Publishing’s ongoing Lionel Postwar Encyclopedia Series.
The Authoritative Guide to Lionel’s Promotional Outfits 1960 - 1969 is essential for:
See for yourself if you have a long-lost attic treasure.
Hard Cover, 848 Pages, 8½" x 11", Full Color, 1,500+ Pictures & Images.
john Olshefski (Submitted on Nov 24th 2021)
I would like to thank the authors for all the time and research that it took to create this beautiful book.
It truly is a work of art that I will treasure for a very long time.
Art (Submitted on Nov 23rd 2017)
The subject of this book is outside of my collecting area of interest so I really couldn't justify to myself spending $90 to buy this book. When I saw the reduced price on the website I figured that I would take a chance and maybe learn something new. It was very carefully packed (it's a heavy book!) and was not damaged in shipment. It quickly became apparent that this was a very high quality book that someone had put a lot of time and effort into producing! It's an incredible 800+ pages all color volume. Although it may not be your particular area of interest, I guarantee you will learn some things you didn't know before about Lionel. I highly recommend it! I own Project Roar Publishing's other releases and hope there will be future books.