Based on 1,000’s of long-lost documents recently recovered from the Lionel archives, the Authoritative Guide to Lionel’s Promotional Outfits 1960 - 1969 reveals fully, for the first time ever, the more than 700 promotional train outfits (sometimes called “uncataloged train sets”) that Lionel created exclusively for retailers and promotional firms during the 1960s. Discover for yourself the most complete and authoritative guide to Lionel’s promotional outfits and see how this unique guide can inform you about the Lionel trains you may own.
The Authoritative Guide to Lionel’s Promotional Outfits 1960 - 1969 showcases the more than 700 electric train outfits (sometimes called “uncataloged train sets”) that Lionel created exclusively for retailers and promotional firms (Sears Roebuck and Co., J. C. Penney, Montgomery Ward, Spiegel, Western Auto, A&P, Quaker Oats, and many other firms) during one of the most important and yet overlooked periods in its history.
With limited production and distribution, Lionel’s promotional outfits are some of the rarest and most valuable products it ever produced. But because these outfits never appeared in a Lionel consumer catalog, their contents—even their existence—remained uncertain for decades.
Thanks to long-lost authentic Lionel Factory Orders and other internal documents recently recovered from the Lionel archives, complete information about Lionel’s production of promotional outfits is at last available.
The Authoritative Guide to Lionel’s Promotional Outfits 1960 - 1969 is the first and only reference guide to use these records and provide complete information about each promotional outfit, including:
Complete descriptions, along with information based on the Train Collectors Association (TCA) grading scale, rarity and current market values for every promotional outfit, are beautifully displayed in more than 1,500 full-color pictures and images.
As a bonus, because the authentic documents came straight from the Lionel archives, they also reveal new information (suffixes, variations and previously unknown items) about 100s of postwar locomotives, rolling stock and peripherals. This information makes The Authoritative Guide to Lionel’s Promotional Outfits 1960 - 1969 a must for any Lionel enthusiast.
Lionel collector and historian John W. Schmid spent years analyzing the Lionel Factory Orders as well as thousands of other internal Lionel and retailer documents. He traveled across the United States seeking and then photographing and analyzing the outfits to develop this, the most complete and authoritative guide to Lionel’s promotional outfits and part of Project Roar Publishing’s ongoing Lionel Postwar Encyclopedia Series.
The Authoritative Guide to Lionel’s Promotional Outfits 1960 - 1969 is essential for:
See for yourself if you have a long-lost attic treasure.
Hard Cover, 848 Pages, 8½" x 11", Full Color, 1,500+ Pictures & Images.
Robert Stienis (Submitted on May 18th 2022)
Great reading I'm only on page 132 and I can't put it down.
Hal Bryan (Submitted on Aug 27th 2021)
Great Book (Lionel's Promotional Outfits by John
W Schmid) provided me with valuable information about the history of a train set (#19343) manufactured by Lionel for the U.S. Army). I am still a little puzzled how the cannon car in that set got the name "Big John". Was the car named after some in the Army or a Lionel employee. I think I have read both.
An outstanding reference source when trying to put the pieces of Lionel's Post War manufacturing ventures and the people involved.
Thank you John W Schmid, for for putting together such a detailed and comprehensive reference book.